Brioni has a new marketing boss.
Flavio Cerbone takes on the role of Chief Marketing Officer, confirmed the Italian brand for luxury menswear at the request of fashionunited. WWD had previously reported about it. In his new task, Cerbone will report directly to Brioni CEO Mehdi Benabadji.
Most recently, Cerbone was active as Head of Communication at the Church’s brand belonging to the Prada Group and worked in various positions for the Italian fashion group for around 12 years. Before that, he worked for the Italian glasses specialist Marcolin.
At Brioni, he should be responsible for marketing, events, social media, image and PR and media, according to the specialist magazine.