The Helsinki District Court dismissed Pääkkönen in the summer of 2023.
Jasper Pääkkönen in the Helsinki District Court, when the last time in the spring of 2023 was controversial to Kalsar advertisements. Henri Kärkkäinen
Dispute of actress Jasper Pääkkönen’s calculator will continue on Monday in the Helsinki Court of Appeal. Pääkkönen sued the lingerie brand in the summer of 2022 and claimed EUR 300,000 from the company.
The Helsinki District Court dismissed Pääkkönen in the summer of 2023.
The other party is Source & Co Oy, which sells The Other Danish Guy, which is auxiliary business name, with Pääkkönen in the event of the event in 2021. Pääkkönen appeared, for example, on the cover of Helsingin Sanomat in the company’s calculator advertisement.
According to Pääkkönen, such an ad had not been agreed. Pääkkönen felt he was only involved in podcast recordings.
“A grossly exploited feeling”
In 2018, Pääkkönen’s company signed a brand ambassador agreement with Lähdi & Co Oy. Pääkkönen owns 2.5 % of this company.
CEO of Source & Co Oy Tommi Source asked Pääkkö by WhatsApp message for podcast recordings. In the context of podcast recordings, pictures were taken for publication on the lingerie website to promote the podcast.
Based on the litigation material, Pääkkönen thought that the podcast site would be so small with about a thousand listeners that the images would not be visible to the general public. He said he was surprised when in August 2021 pictures of him in Kalsar had ended up in a TV commercial.
– A grossly exploited feel, Pääkkönen described in court in April 2023.
Dispute with advertising value
The legal battle was about whether the company could use pictures, videos and sound recordings from Pääkkönen in its ad campaigns. Several witnesses were heard in court, including former rap artist Jare Tiiho and the former editor -in -chief of Seiska Marko Petäjärvi. They disagreed with the market value of Pääkkönen.
– I would put Jasper in the best brand value category. He is one of the most well -known and not even the most successful Finnish actress, says Tiihonen.
According to Petäjäjärvi, the ads did not damage the Pääkkönen brand. He appealed to fashionable body positivity. According to Petäjäjärvi, the ads gave Pääkkönen a “self -confident picture”.
“Invalid judgment”
The Helsinki District Court dismissed Pääkkönen’s action in the summer of 2023. Also, the advertising campaign did not cause the company’s sales peak.
Pääkkönen recently commented on Facebook about his intentions to complain about the judgment. He said he considered the district court’s judgment incorrect. According to the actor, the verdict creates an uncontrolled situation for the entertainment industry.
– In accordance with the District Court’s decision, any company with a cooperation agreement with a person familiar to publicity should make and publish their name and face freely using national advertising campaigns, even if the agreement has not been agreed, he wrote.