Arjen Lubach admits that he is strong in the advertising block that is in the middle of his program at RTL 4. “Yes, I think the negative difference with the public broadcaster is the advertising block.”
With his lucrative RTL 4 contract in his pocket, Arjen Lubach can go to the mortgage farmer with confidence: the move to a capital villa is a matter of time. In the coming years, he will swallow the millions of euros that Eva Jinek has left with her return to the public broadcaster. But that salary must of course be paid for something.
Arjen is disappointed
His boss Peter van der Vorst interrupts Arjen’s broadcasts with one advertising block, in which, for example, dishwasher tablets, asparagus and eye make-up of the Hema are recommended. And the VPRO-Debrad feels some discomfort, according to a video that is on YouTube channel is placed.
Arjen says: “The positive and the negative difference with the NPO? Oeh. The positive thing is that we have more options. There is a bit more budget, so we can turn out a little more with videos and things and everything we like. I think the negative advertisement?”
Shout
When Arjen picks up to the advertising block, his audience starts to shout in the hall. “Sorry!” He shouts. “But those commercial breaks are again disappointing for the positive difference, so it hooks together a bit.”
Arjen then against the questioner from the audience: “What would you say, the most negative difference?”
The lady in question: “I think I agree with you.”
NPO Plus
Arjen understands that lady. “The advertising block, yes.”
The woman: “I never look at that either.”
Arjen: “You never look? What are you doing here?” Yes, I never actually look. ” You actually had to go to bar, but you are a few hours early?
The woman: “NPO Plus.”
Arjen laughing: “Oh, how weird, she watches an RTL program on NPO Plus.”
Consensus
Mediaciticus Victor Vlam thinks that Arjen’s viewing figures have also fallen because of the advertising block. “Yes, the guests in combination with the advertising block. I think many people watch Lubach because of Lubach, but a guest …”, he starts in his podcast The Communicado’s.
“If it comes right after it, then you will give it a chance, but if you first have to sit through an advertising block of seven minutes, then you already think: leave that guest. Then they switch away and you see that the viewing figures of the second part are considerably lower.”
Falls against
Victor thinks RTL had expected more from Arjen. “I think the consensus is a bit that it is a bit disappointing. You see that the ratings are really lower when they have a guest. Lubach has been brought in to give that late evening a boost there and I think that is a bit disappointing so far.”
Earlier, Wilfred Genee also announced that he was annoyed by Arjens advertising block: “Usually you went on at one pace and then you were watching and you thought: quite nice to look at. And I have to say: there are sometimes good jokes in it, but now it is being interrupted again.”