The apple allies with GPT chat and brings generative artificial intelligence also on iPhone and Mac. But with great attention to privacy … we tried to use it

April 5 – 09:00 – MILAN

It is all a discussion if Apple has been taken on the counterattack by the development of generative artificial intelligence and its integration on smartphones and PCs. Or if, faithful to the habits that made it great, he wanted to wait for everything to be in dot, that the service to offer was the best possible: the search for perfection dear to Steve Jobs. However, it is, Apple Intelligence It has also arrived on the iPhone, the iPads and Italian Macs, expected for almost ten months and marks a realignment to the Android and Windows worlds on AI, with something for the better and other more arrangers, but above all with what is almost a novelty for Cupertino, the alliance with Open Ai and its chat GPT, opening up to an external “system” (in the past Apple acquired the need for dollars: From Beats to Siri, to Emagic to develop Garage Band), albeit without sacrificing his trademark, attention to user privacy. A not easy compromise.

choose the tone of a text

Thus, we spent a day with Apple Intelligence after downloading the 18.4 version of iOS 18, the one that concluded the troubled approach of the operating system, and here we are able to do. Wake up, a coffee, the morning habits, then the priority was to contact a medical office by email. Everyone has its own fixed, ours is sketching a text on notes or pages and then transferring it to the post office, here the first news came into play: the Writing tools which now allow to adapt the tone to the type of interlocutor, but also to rework, review, summarize from any program and app. It was enough to select the text to see an icon appear and ask Apple Intelligence to give a more professional form to our email, but if it had been addressed to a friend we would have chosen a more confidential or again, we could have asked to synthesize the content, transform it into a table or in a list. At that point, a look at the mail tail, at 10 were already forty – yes, we work at night and we wake up late – and even here intelligence came to the rescue, summarizing the content of some that had seemed more important to us and that we had no time to read in full. Without underestimating that from here on, priority accounts can be indicated, and their emails will be highlighted. The new functions of AI impact considerably also on Siri who can now better understand the commands even if not perfectly formulated and correlate more requested.

Siri understands you even if I’m wrong

We had some things to do and among these make the appointment with the doctor whose in the meantime he had replied. We set up a reminder, then we were wrong time, leaving on words, and Siri was able to reformulate it correctly. In Siri you can now not only speak but also write, a double touch is enough on the icon. “How many goals did Juve in Serie A?” We wrote. And immediately after: “And Vlahovic?”. Exactly answers and without having to reformulate the question in full. It may happen that in front of more complex questions the new Siri needs to resort to chat GPT, but not without having first asked for the authorization to do so and, in any case, with the guarantee that everything happens anonymously and even without having an account of the powerful Bot chat. All to guarantee privacy. Apple has chosen to develop linguistic models performed on the device itself or on a “closed” cloud – private cloud compute – and to rely on chat GPT in maximum transparency. It is not a little with the growing fears about the exploitation of personal data related to artificial intelligence.

Personalized emojis

In the middle of the day we remembered the photo of Ciro, the home kitten, which we promised to send to Liliana. It was enough to type “Ciro at home” and the Ai proposed all his photos in the bookstore. We could also have created a story with more photos thanks to the function Rememberi or delete objects from the background with a single touch, having first highlighted (Clear away). But to be honest, we didn’t do it. Something already seen elsewhere thanks to Google Gemini, but with an important difference: if we had asked to remove the main subject Apple Intelligence from the photo he would have refused. Something already seen there also seemed the function Visual intelligence, To which it is enough to access the camera check button for those with iPhone 16 or 16 pro. The button is held and information is acquired, for example from the page of notes taken for this article: you can summarize the text, translate it, take phone numbers or email addresses to add them to your contacts, while the same mode can be used to have information on a Google object or ask for insights to Chat GPT. Do you remember Juve and Vlahovic? In the meantime, a Interista colleague with the cases of the case has pled us: no better opportunity to try the Genmojithe “personalized emojis” introduced by Apple and generable by typing a generic description of what was wanted. To avoid some insults, we will not tell you more … and since we were already in play mode, we “played” even with the last of the most relevant news, the Image Playground function with which to enrich a photo of details, accessories, places. I know, a family shot to be transported to the Dolomites, to which to add a mountain stream or characteristic clothing, and then modify it with different styles, for example in an animation with 3D effects.

budget

In conclusion, many would have expected more, but Apple has still aligned their services to the AI, has made a decisive alliance, preserving the distinctive features of its ecosystem.



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