The British Fashion Council canceled the Juni edition of the London fashion week

The British Fashion Council (BFC) has canceled the Juni edition of the London Fashion Week (LFW) in order to focus more on the provision of “crucial commercial possibilities” for British designers: inside.

The LFW in June was initially launched in 2012 under the title “London Collections: Men” and received its new name in 2024, whereby the focus was still on men’s fashion. Rebranding should reflect the co-ed approach of the participants designers: inside. But since the number of participating brands steadily dropped, the relevance of the Juni edition was increasingly questioned.

As early as 2024, the British fashion association had decided to cancel its pure men’s fashion show in January – including due to schedule flicts with established events such as the Italian men’s fashion fair Pitti Uomo. This decision was made in the context of a comprehensive strategic realignment of the organization, which, under the direction of David Pemsel, the CEO since the end of 2022, initiated a transition phase.

Decreasing importance of the LFW in June

In a letter to the BFC members, Pemsel explained that the BFC would now position itself as a “catalyst for changes” with the aim of specifically supporting British designers: inside and brands and thus strengthening the domestic fashion industry. The LFW in June, which only took place once under this name, was originally launched with the vision of “creating a cultural moment” and focusing on various fashion communities-from Savile Row to LGBTQIA+scene.

This philosophy has now been integrated into the February and September editions of the LFW, while the Juni edition will no longer take place in the coming season. Instead, the BFC focuses on commercial projects for designers: inside, including the London Show Rooms, which will take place in Paris from June 26th to July 1st. In order to compensate for the elimination of a platform specializing in men’s fashion, a special focus on brands from this area will be placed this year.

The cancellation of the LFW in June was confirmed by the outgoing BFC managing director Caroline Rush to Vogue Business. She explained: “By organizing our programs in London and Paris in June, we want to create a strong basis for strengthening the message of our talented British men’s fashion brands. We are aware of the challenges with which the sector is faced with both Great Britain and worldwide, and continue to support us to support British men’s fashion designers. Further developed, we will continue to adapt and find paths to optimally present our outstanding British men’s fashion brands. ”