Some of the Lidles in Finland are on sale without pineapple without leaf crown.
At some point in Finnish shops, the pineapple may be a rarity in Finnish shops. Jaakko Virtanen
Pineapple without leaf crown is well on the way to conquer Lidl’s fruit departments. The test in less than a month has very promising results. The sales of crown -free pineapples have been tested mainly in western and central Finland.
Head of the Finnish Lidl Fruit and Vegetable Department Arttu Syrjänen Laughs that sometimes good ideas are incredibly simple.
– Here we have been wondering why the pineapple’s leaf crowns have not been invented in the past, Syrjänen tells Iltalehti.
Last fall Lidlin’s fruit buyer Ville Oinonen Got the idea of a crown -free pineapple, that is, the leaves are cut from the fruit before it is packed for a sea trip. Green light was shown from the German headquarters, so things started to progress.
The leaf tassel is no longer relevant in the packaging phase, rather it is just a space -consuming disadvantage. According to Syrjänen, the removal of leaves does not affect the preservation of the fruit in any way.
This is what pineapple looks like without leaf crown. Lidl
– It is insane to bring a product that goes into the garbage right away, Syrjänen ponders and goes on to say that in the country of origin, new cuttings are obtained or broken down into biomass.
In the past, it has been taught that, from ripe pineapple, leaves are easily removed, but according to Syrjänen, this is not a problem either. The maturity of the fruit no longer needs to be confirmed in the same way, as the current variety MD2 is practically ripe when it comes to Finland.
– More than 10 years ago, pineapple had to turn brown to make it ripe. Transport technology has gone forward. Thanks to advanced transport technology, each product has its own temperature in the container, so they can be picked more mature than before.
There is still no decision in Lidl about whether all pineapples will be replaced, but it is likely to be made within a few weeks.
In Finland, customers are enthusiastic, especially because of the weight of the fruit. We sell pineapple as a price per kilo, while in many other countries as a paragraph price, so elsewhere we don’t think that the magazines have to be paid separately.
Pineapple experiment was the first to report Helsingin Sanomat.