Dorothee Schumacher opens a new store in Kampen on Sylt and also launches a new retail concept.
The German luxury brand developed the new concept together with the Colombian architecture firm Colette Studio, said Dorothee Schumacher on Monday. Elegance and natural casualness should be connected. As a result, the brand wants to pick up customers directly on the shop and tell a story that makes the visit an emotional experience.
The Kampen Store opens on April 17 in a thatched roof house with a sales area of 71 square meters. There is also a terrace with a garden and outdoor furniture that invite customers to linger.
“Sylt is the perfect place for relaxed encounters. In this atmosphere, our customers can get to know our brand far from the hustle and bustle of everyday life – and we can do it,” said the German designer behind the brand of the same name. “For me, fashion is more than what we wear – it connects people, is an expression of emotions and attitude to life. With our store on Sylt, we want to make this experienced and create a home for our community.”
About Dorothee Schumacher
Dorothee Schumacher offers her ready-to-wear and accessory collections in over 46 countries. The brand based in Mannheim runs eleven own stores, a global online shipping and an international team of 180 employees from over 16 nations.