White Papers > Marketing > 8 tips to improve the e-reputation of your points of sale
In this ebook, discover the importance of customer reviews to control the e-reputation of your establishments online.
By Digitaleo
The French language
This book is primarily intended for managers of point-of-sale networks, franchise managers, professions linked to customer relations, marketing/communication and, more generally, anyone interested in the distribution sector.
In this white paper, we explain the importance of working on the e-reputation of your brand and that of your points of sale and try to respond to various issues, such as:
- How do I set up my customer review strategy?
- How can I effectively use the customer reviews of my points of sale?
- How can I collect more to improve my e-reputation?
Our goal is to offer you different methods to control your brand image by collecting, responding to and analyzing your customer reviews.
Here are some of the essential points to discover in more detail in this ebook, to get 5 Google stars:
- Collect customer reviews on Google My Business
- Process customer reviews and set a response time
- Set goals and track performance
Indeed, customer reviews are one of the significant factors to improve your local visibility, retain your consumers and boost traffic in your points of sale. Moreover, 88% of French people said they refer to customer reviews for information before making a purchase decision. (Source: Semrush) Indeed, they represent a real guarantee of confidence!
Also discover tips for dealing with your customer reviews, whether positive or negative, or mechanisms for collecting more. Your objective is to strengthen the close link between your points of sale and your consumers and to recruit new ones!
On the program of this ebook on the e-reputation of points of sale:
- Introduction
- Tip #1: Work on your online presence
- Tip #2: Collect customer reviews on Google My Business
- Tip #3: Involve the local
- Tip #4: Process your customer reviews
- Tip #5: Set a response time
- Tip #6: Analyze your customer reviews
- Tip #7: Highlight your customer reviews
- Tip #8: Set goals and track your performance
- Conclusion
