Zara brings his ski collection to the Swiss mountains with a temporary store.
The Spanish clothing group Inditex opens a seasonal pop-up store for its flagship Zara in the Swiss Alps. This temporary store follows the example of the sister brand Massimo Dutti, which also opened a pop-up store in the region at the end of 2024, on time at the beginning of the Christmas season.
At the end of December 2024, Massimo Dutti came to Verbier, in the heart of the Swiss Alps. In this, especially for winter athletes: Inditex’s premium brand opened an immersive pop-up store, which was designed as a slopes and offered a comprehensive après-ski experience. Everything was thought of: in addition to a carefully selected collection of outerwear, there was an area for books and a gastronomic offer. An experience that was previously only offered by the most exclusive fashion houses such as Armani, Louis Vuitton or Gucci in a similar mountain ambience and made the Massimo Dutti accessible to the entire Verbier community until February 2.
After this first success, everything indicates that the experiences gained were more than positive. Because the sister brand Zaramit opens the next chapter to her pop-up. The temporary store is open in Verbier until March 3.
With the new Zara Ski line
The Zara store is located in the Rue de Medrán 3 in Verbier, just a few hundred meters from the town, where Massimo Dutti opened its winter pop-up store. In this street, which runs through the center of the Alpine town, the Zara store presents itself as a traditional fashion pop-up, which is mainly aimed at presenting and selling the new ski collections.
The ski range was introduced as part of Zara’s diversification strategy about three years ago. Now the Inditex flagship opens its own pop-up store for this product line for the first time. In this temporary “Zara Ski” store, the branchist sells his new collections for winter sports for women, men and children. The immersive atmosphere of the store takes up the snowy mountains as decorative elements. A striking and stimulating thematic design, which has so far only been implemented by the large international luxury brands in their pop-up stores.
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