Zara opens a store for its men’s fashion line in Zurich.
The approximately 500 square meter Zara Man Flagship is located on Bahnhofstrasse 79, as the label, which belongs to the Spanish fashion group Inditex, announced on Friday. The store is divided into different areas, each representing different styles.
Zara presents the original collection on the ground floor. On the first floor there is the shoe and bag department, the minimalist design of which underlines the quality of the products. Also on this floor, the Zara Athleticz collection will be presented for the first time in Switzerland-a sporty-inspired line that is staged in a room with metallic steel accents.
In addition, the store leads the limited Seoul Edition collection, which is based on the urban aesthetics of South Korea and comprises a varied streetwear offer. With the new 90s archives, Zara also brings denim and suede pieces in the style of the 90s.
A special attraction is the exclusive selection of clothing and accessories, which are offered under the “Bahnhofstrasse 79” label specially designed for this location. This limited collection combines fashionable elegance with contemporary design and includes suits made of wool and versatile shirts with sophisticated color accents.
In addition to the physical shopping experience, the store relies on digital innovations. Customer: Inside, via the Zara website or the Zara app, can access the entire collection. In addition, the store is equipped with the latest technology, which, among other things, enables an online query of the inventory, the localization of products in the store and an express collection within two hours. An extended checkout area with self-check-outs and return points ensures optimized shopping experience.
