Spanish fashion retailer Zara launches its first collection in the Metaverse.
The ‘Lime Glam’ meta-collection for SS22 will be available digitally and physically, Zara announced. For the Metaverse experience, the company has partnered with platform Zepeto, where the collection is available now.
The collection is inspired by the music genre Psychedelia and the associated subculture. The subsidiary of the Spanish fashion group Inditex uses this source of inspiration for clothing, accessories and make-up.