After the Belgian business inspection FPS Economy had received information on misleading prices at Zalando since the end of 2020, the Berlin online retailer has now adapted its website, as the authority announced on Tuesday.
In 2022, the business inspection determined violations of the price award at Zalando during the summer sales. The online shop had not correctly complied with the legal requirements for discounts. For example, the reference price was not properly displayed, and discounts were calculated on the original price instead of the price before the discount. In addition, Zalando advertising banners with the reference “Deal” on products that did not offer a “real” discount, according to the authority in a press release.
A total of around 180 complaints against Zalando received the business inspection in Belgium. However, this was not only the price policy of the online retailer, but also about delivery problems, reimbursements for revoke, poor customers: internal service and unsolicited invoices by “swiping”, as continued in the statement of the authority.
Despite the references to the Belgian authority to the German authorities to take action against Zalando, the Belgian position was not fully adopted. On September 26, 2024, however, the European Court of Justice confirmed the interpretation of Belgium.
“Zalando has now adjusted his website again. Discounts are now correctly calculated at the lowest prior price, the reference price, and no longer on the original starting price,” said Lien Meurisse, spokeswoman for the Belgian authority. “In this way, consumers see: only real discounts inside.”
This article was used with digital tools translated.
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