Zalando becomes a retail partner of Diane von Fürstenberg in Europe.
The Berlin online retailer and the US fashion label Diane von Fürstenberg have closed long-term cooperation, Zalando said on Tuesday. This makes the online retailer the only European sales partner of the brand, which has so far only been represented in Europe with a store in Brussels and its own online shop.
“I look forward to reaching a new generation of women through this partnership,” said DVF CEO Graziano de Boni. “Zalando is the ideal partner for DVF in Europe. The collaboration fits perfectly with our global direct-to-consumer strategy, exclusive partnerships with leading dealers: to enter into the inside. “
Diane von Fürstenberg has been part of the designer since 2018: Inner portfolio of Zalando. But the appointment as an exclusive retail partner in Europe marks an important milestone for online retailers on the way to create an inspiring and high-quality range and an innovative shopping experience for the next generation of Designerkund: says Lena-Sophie Roeper, Vice President Designer At Zalando.
In the future, an exclusive selection of DVF designs, including the famous wrap dress, will be available in all 25 Zalando markets. The partnership will also be celebrated with a marketing campaign from March.