We walked to the center of Helsinki to find out what kind of sums young men are willing to pay for their favorite fragrances and how large their fragrance collections are.
In recent years, the perfume hobby of young men has grown into a phenomenon where fragrances have become an important part of identity building and self-expression.
The hobby often also involves considerable financial investments. For active enthusiasts, the perfume wardrobe can grow to dozens of bottles, which can easily add up to a price of several hundreds or even thousands of euros.
See in the video what young people aged 16–19 Apo, Pulled, Shaft and Anton are ready to pay for perfumes.
