You can hardly find a little more than 5 euros in the 3,000 stores, but Action is running 3.5 billion euros in turnover and almost 500 million profit: “Those who do not come for two weeks, suddenly discover totally new things. That works”

From scourers and flower pots to billions of turnover: Action wipes the competition in a pile – with a brush that costs 1.89 euros with them. In the past quarter, the bargain giant grew again, with a turnover that reached 17 percent higher, at no less than 3.5 billion euros. Profit in three months: 464 million euros. And that with things that hardly cost a few euros and without (!) Webshop. What makes Action so irresistible and why does Trump play in the map of the Dutch price breaker?

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