How were the beginnings of your entrepreneurship?
Yerba mate southern glitters arises as a new alternative to the yerbatero market, and its beginnings date from mid -2023, the year in which we worked on several aspects, ranging from the choice of the type of grass, design of the package, commercial qualifications, etc.
In February of the year 2024, it was officially launched to the market, and is currently already chosen by several common lovers and consumers of Mate.
What are the services they provide to the public?
The product is a “traditional” type yerba made with the fair mixture between stick, leaf and dust contributes it largely to the fact that it is durable when taking, that is, it does not wash quickly. The raw material has a parked for up to 24 months, allowing its natural maturation, a key fact for the product to improve its flavor, aroma and antioxidant properties. To taste, it is a soft and very pleasant grass for consumption, to accompany any time of the day.
How do you project the brand for the future?
One of the first objectives is to be able to position the product at the national level, which may be reached in the largest number of provinces in the country. Although, at present, the product is already in several gondolas and several consumers already choose the brand, it is still aimed at its reach to increase and the product can be even better known and tasted.
What objectives are ahead?
While the present and the focus on current objectives are very valid, there are several ideas and future challenges such as taking out a variant of the product, in addition to the continuous innovation of the packaging and even at some time export to other countries, a fact that some proposals that are being considered, without losing the axis that at the time the brand progress gradually in the national market, pointing to being one more option to be the option of infusions.
Contact data:
Instagram: @brillosdelsur
Mail: [email protected]
Telephone: 011-1576077088.
By CEDOC