Woolworth on a cozy course with influencer Nathalie Bleicher-Woth

Woolworth and the German influencer Nathalie Bleicher-Woth are launching a joint collection.

The capsule entitled “feel embraced” offers a range of underwear and accessories, casual clothing for women and baby clothes, the department store chain announced last week. In the pieces for women, the focus is on the initials of the long-time actress in the RTL2 series “Berlin – Day & Night”. In terms of color, the pieces are black and white, which are rounded off with gold and chrome-colored details.

Woolworth x Nathalie Bleicher-Woth. Photo: Woolworth
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Woolworth x Nathalie Bleicher-Woth. Photo: Woolworth
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Woolworth x Nathalie Bleicher-Woth. Photo: Woolworth

“We have created a beautiful collection and it makes me very proud that it bears my name,” says Bleicher-Woth. “I made a conscious decision to work with Woolworth because it was important to me that everyone could afford the products.”

However, the new mother’s baby clothes are going in a completely different direction and are not coordinated with the women’s collection. The color palette is green, gray and white and uses an elephant as a mascot. The initials NBW only appear as a small detail.

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Woolworth x Nathalie Bleicher-Woth. Photo: Woolworth

The laundry costs between 6 euros for thongs, briefs and panties and 15 euros for a kimono. Accessories and clothing range from €3 for a bracelet to €17 for a hoodie. The baby clothes cost between 5 euros for a bib and 25 euros for a diaper backpack. The collection will be available in German Woolworth stores from December 3rd.

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