From September 22, 2025, KaDeWe, Alsterhaus and Oberpollinger, together with Colorsxstudios (Colors), will focus on the symbiosis of music and fashion at the center of the new “A Stage of Music & Fashion” campaign. In Berlin, Hamburg and Munich, the retail areas of the Department Stores will become large concert stages for the first time at the start of the autumn /winter season with live performances by artists Souly, Levin Liam and Ray Lozano.
Together with the Berlin music platform Colorsxstudios, a campaign has its effect that combines fashion and music with each other, which celebrates the individual expressiveness and lifts synergies between music, fashion and retail production.
Colors was founded in 2016 and, with over 15 million subscribers, is one of the greatest global music TasteAger on Spotify, Instagram, Tiktok, and YouTube. The platform is known for its appearances in clear, color -uniform rooms and supports international young artists on their way to the public – with their roots in Berlin.
The previous guests in the studio include Billie Eilish, Jorja Smith and Doja Cat as well as from Germany Luciano, Berq, and Schmyt. The cooperation combines worlds: The visual and sound impressions of A Colors Show meet the analog, sensory experiences in the Department of Stores. Fashion becomes audible and music becomes wearable.
Souly, Levin Liam and Ray Lozano are at the center of the cooperation, which contains the presence in the shop windows of the Department Stores. The artists present the new fashion trends of the autumn season before exclusive color backgrounds. The fashion looks are available in the stores from September 22nd.
In addition, the three departments are transformed into concert locations (for invited guests) on three evenings:
- September 25: Souly and Levin Liam im KaDewe (Berlin)
- October 1: Levin Liam in the Alsterhaus (Hamburg)
- October 8: Ray Lozano in the Oberpollinger (Munich)
Cooperation is supplemented by numerous experiences in the stores that invite you to discover, participate and listen: A playlist curated by Colors accompanies the guests for four weeks over the music facilities of the stores and at several “listening stations” can be heard. In the KaDewe, drinks tailored to the campaign colors also invite you to enjoy culinary music enjoyment.