At the retail trade fair “NRF 2025: Retail’s Big Show Europe”, Fashionunited selected four start-ups from a large group of innovative companies. The companies were part of the startup hub with 62 retail technology companies from 15 countries and an Innovators Show Case area with over 30 technology companies. This year’s event, which took place in Paris from September 16 to September 18, presented a number of solutions for modern challenges in retail.
Jonathan Dory: LiveCrew
Jonathan Dory, the founder of LiveCrew, explained Fashionunited to the application of his company for data analysis in retail. The platform enables sales employees: inside, data about customers: to collect inside that leave a shop without buying anything. While e-commerce has an abundance of data, Dory found that inpatient trade often insights into the 80 to 85 percent of visitors: inside that do not buy anything. Livecrew wants to close this gap by collecting information about which products are sought: and why they did not buy it. This data can be used to improve merchandising, product purchasing and marketing campaigns. Livecrew was awarded the NRF Retail Award for the “most intelligent use of data” on Tuesday evening.
What do you do?
We offer a SaaS solution that information from sellers: inside over customers: collects a shop without buying. Our solution helps retailers: inside the reasons for low conversion rates in physical business. We collect data that is often only available in e-commerce.
Which problem do you solve?
We solve the problem not to know why people leave a business with empty hands. Retailers: Inside know what they sell and to whom, usually about loyalty programs. Our platform informs retailers: Inside, however, about 80 to 85 percent of people who do not buy anything. These are valuable information that the employees are often known in the retail sector but are rarely used. We provide the seller: Inside an app with about six short questions available, the decisions of customers concern: inside. This is how you will find out whether it is announced: inside because the right products were not available or whether the price was a problem. By understanding these friction points, retailers can improve their merchandising and their drive-to-store campaigns inside.
What does this cost?
The costs are a monthly subscription fee based on the number of shops in a retailer.
Clara Six: Ekoo
Clara Six, Customer Success Manager at Ekoo, spoke about the audio solutions of the company for e-commerce websites. The platform enables brands to embed audioclips that were announced by product managers: inside, designers: inside or even other: inside that talk about products. This approach, she said, contributed to making the online shopping experience more human and offering more detailed personal advice-and thus creating a similar experience as in a physical business.
What do you do?
We create audio widgets for websites that explain products and services, which creates a better user experience. Our platform enables brands to enable audio clips from your teams – for example from product managers: inside or designer: inside – and even to embed with customers in order to provide a more detailed and human -centered description of the products. We worked with the French shoe brand Repetto and created audio content that helps you: Inside, for example, choosing the right size, maintaining care tips and learning something about the history of the iconic models ..
Which problem do you solve?
We help retailers: inside, to make your websites more human and to offer a more personal experience as in the shop. Our solution supports the dealers: Inside, a more direct connection to your customer: to establish inside and to improve the interaction beyond standard descriptions and images. You can also use it for Google reviews from Kund: inside. We have found that customers: Inside, when you talk about the product and can take this, actually say much more than when asked to write an assessment. This makes the reviews much more detailed and more detailed.
What does this cost?
Ekoo adapts its solution to the needs of each individual customer and offers a three-month proof-of-concept phase.
Roy Lugasi: Stork
Roy Lugasi, one of the founders of Stork, explained the company’s AI-controlled B2B platform, which redefines the global distribution of luxury goods. He emphasized that over 60 percent of the global inventory worth hundreds of billions of US dollars were not digitized. Stork digitizes this range and provides it online retailers: Inside, which can be used to access targeted global inventory by dropship. The platform manages the entire transaction from dynamic pricing to global sales and acts as the official dealer.
What do you do?
Stork is a digital luxury camp. We are a AI-controlled B2B platform that turns each product into a manageable digital asset. Our platform digitizes the supplier’s range: inside, wholesalers: inside, retailers: can be inside or brands, and makes it available to powerful online retailers: inside around the world. We manage the entire transaction process, from the provision of a quick solution for suppliers: inside for digitizing your inventory up to the dynamic pricing and the function as a reseller.
Which problem do you solve?
We solve the problem that a significant part of the global inventory is not digitized or available online. We offer suppliers: Inside a quick solution to digitize your inventory and react to global demand, and offer retailers: Inside, curated selections of global inventory by dropship.
What does this cost?
Nothing. There are no costs for the suppliers: inside or the retailers: inside. Stork acts as a reseller and takes a dynamic surcharge on the wholesale price, which is typically between ten and 25 percent.
Mehdi Doghri: Save Your Wardrobe

Mehdi Doghri, co-founder and Chief Operating Officer (COO) by Save Your Wardrobe, spoke to fashionunited about the SaaS company platform of his company, the fashion brands and retailers: Interior in the administration of their after-care and after-sales services. Doghri explained that the processing of repairs, changes and returns can mean surgical effort, which is often carried out via cumbersome email chains. The platform offers brands a digital White label solution to manage these processes, which reduces costs and improves customer loyalty. Save Your Wardrobe was nominated for the NRF Retail Award “Seamless Unified Retail”.
What do you do?
We are a SaaS company platform that helps fashion brands to manage after-care and after-sales services for your customers: inside. This includes providing a digital white label solution for brands for the management of processes such as repairs and changes, both online and in business.
Which problem do you solve?
We take care of the surgical difficulties in managing after-sales services. Our platform offers a digital solution for the complex operational processes when processing returns, repairs and changes and helps brands to reduce costs and increase customer loyalty. Last year we entered into a partnership with the French fashion brand Sandro to offer a new repair and care service for Sandro article. This service enables it to be announced: to extend the lifespan of your clothes by offering easy access to repairs both in business and online. The entire process from the diagnosis to costs to return is automatically handled.
What does this cost?
It is a SaaS company platform with a fixed furnishing fee for personalization. After that, a monthly license fee is charged that depends on the scope of the company.
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