When Anna Wintour in 1988 her very first edition of Vogue If editor -in -chief had sent to the printer, that printer immediately called: had something go wrong? Surely it could not be intended that the photo of a girl with messy hair, barely make-up, a chopped jeans and a Christian Lacroix sweater with rolled up sleeves really had to be on the cover?
That was indeed the intention. WintTour wanted to deal with the stiff close-ups of models with flawless hair and thick layers of makeup that were the standard at the time. The fashion world reacted shocked. But a few years later her more playful, more accessible approach to fashion was reflected in almost all fashion magazines.
Last Thursday, Anna Wintour (75) announced after stopping 37 years as editor -in -chief of the American Vogue. She keeps her two other jobs at the Condé Nast publishing house: she continues to supervise titles as ‘Chief Content Officer’ Vanity Fair,, ” Gq,, ” Condé Nast Traveler and Wired. And as ‘Global Editorial Director’ of all international Vogue-Titels she will soon manage her own successor.
Few people have left such a big mark on the fashion world as the Wintour born in London. She not only runs the most famous fashion magazine in the world, but Mentort young designers, adjusts their design process, helps them with money and links them to large fashion houses. For example, she made designers such as Marc Jacobs, John Galliano and Alexander McQueen big names.
In 1995 she became chairman of the with Gala, the annual gala evening with which money is raised for the costume department of the Metropolitan Museum of Art in New York. That has since grown into the largest toboggan run event in the world.
Madonna and Hillary Clinton
It is also due to her that nowadays on the cover of almost every fashion magazine is a celebrity. In 1989 she set up for the first time since the establishment of Vogue In 1892 no model, but Madonna on the cover. Later, stars such as Gwyneth Paltrow, Beyoncé, the Spice Girls and politicians as Hillary Clinton followed.
Wintour is best known for its hard -to -head way of leadership. Thanks to The Devil Wears Pradathe novel written by a former assistant of Wintour that was filmed in 2006 with Meryl Streep in the lead role.
She has been regularly discredited for the past 37 years. With the jubilant article as the low point about the Syrian First Lady Asma al-Assad In March 2011, less than a month before her husband had peaceful protests against his regime.
In 2020, when the Black Lives Matter movement was at a peak, there was a lot of criticism of how white both her editors and the content of her magazine was. It was one of the few times that Winttour went through the dust.
WintTour stops at a time Vogue has considerably less authority than during the nineties and early this century, then It was still certain which trends reached the masses and what the beauty ideal looked like – social media have taken over that role. In addition, all are struggling Vogue-Editions for years with falling runs and declining advertising income.
Who will be her successor is not yet known.