The American fashion designer Willy Chavarria has launched a second line called ‘Big Willy’. It is intended to make high-quality classics accessible to a wider audience.
“Big Willy is not an offshoot of the brand,” the designer said in a statement on Monday. “It is an extension and the heart of my work. This collection is rooted in the clothes we grew up in. It includes the pieces that we still rely on every day. The ones that accompany us at work, on travel, with family, in love and in the fight for survival.”
The ‘Big Willy’ collection was first shown in Paris during its Fall/Winter 2026 runway presentation. Infused with Chavarria’s “energy and humor,” it features khaki and black chinos, matching workwear shirts, bomber jackets and Sutton coach jackets. All pieces feature the new ‘Big Willy’ logo.
The items are intended to offer Chavarria’s design language as essentials without diluting the brand’s values. They have changeable accents. These include magnetic security tags that become tags and removable sales tags. These cheeky details are nods to familiar clichés of class and access.
“I believe that good design should not be reserved for just a few. Big Willy is my commitment to offering Willy Chavarria’s design language at a more democratic price point, without compromising on quality, integrity or soul,” Chavarria added. “Each garment reflects the same values that guide my runway collections: respect for the body, an eye for proportion and clothing that exudes dignity.”
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