Reopening after renovation: The Berlin designer William Fan has reopened its farm shop, which has existed since 2017, after extensive redesign. The store stages the Asian roots of the brand even more and combines fashion, architecture and design into a holistic brand experience.
The shop is supposed to remind you of a living room – a protected place for discovery, encounter and cultural exchange. Warm wooden furniture, mirror, a long bench and a kiosk -like cash register area shape the ambience. The store is intended to serve as a stage for the identity of William Fan and embodies the claim to merge fashion with culture, design and interior aesthetics.
Partners for the interior designs are the companies Occhio for the light concept, USM for the modular system furniture and caparol icons for the wall colors.