The Denim industry has been praising hemp in the denim industry for years. Then why isn’t it used on a larger scale? Fashion for Good announces a new project to examine this. The organization works with innovative start-ups and the commercial partners Bestseller, C&A, Reformation, PDS Limited and Target. Two denim manufacturers are also involved: Bossa from Turkey and Nice Denim from Bangladesh.

In twelve months, the consortium wants to try to weave a robust fabric with two hemp innovations, half of Denim. The industry is currently not over twenty percent. The reason for this is that it is difficult to achieve the same look and the same feel as with cotton with hemp.

It is Seff technologies, a company from Leeds, and the US company Fibre52. Seff is specialized in ‘Cottonized Hemp’. Hemp fibers are processed into a cotton -like material that can be spidered well. Fibre52 develops applications with sustainable chemistry. For the project, the company is looking for a way to create the soft feeling, the consumer: are used to the inside of a ‘normal’ jeans.

Earlier research has shown that hemp is potentially much more sustainable than cotton. The plant needs less water, grows quickly and is naturally resistant to many common pests and diseases. Therefore, hardly any pesticides are required. The plant is also good for soil life. Their deep roots help to improve the soil structure and prevent erosion.

For validation, the new ‘minicette’ is tested in Bossa and Nice Denim’s factories. The desired result is not immediately a large -scale hemp production, but a clear perspective for the industry. Can hemp actually compete with cotton and redeem his promise of sustainability?

This article was used with digital tools translated.


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