Gordon hoped to take revenge with the second season of Down the Road after the flop of Kookklunzen, but that didn’t start well yesterday. “Why was he allowed to continue with this?!”
The second season of the Gordon show Down the Road started last night on SBS 6 with a disappointing 401 thousand viewers (7 percent market share). he didn’t even succeed with his previous TV show Kookklunzen.
Tina Nijkamp, the former broadcaster boss of SBS 6, discusses the low score of Down the Road on her analysis channel. “I was already surprised that, given the very poor numbers of season one, a second season had been ordered. Last year the program started with 509 thousand viewers and episode two had 507 thousand viewers.”
That was not enough for a place in the top 25, says Tina. “The viewing figures remained so mediocre. Why was it then decided afterwards to make another season? Very weird. So yesterday only 401 thousand viewers and unfortunately again no ratings success for Gordon at SBS 6.”
What about Rob then?
And then Rob Kemps, who could be seen after Gordon with his interview show De 10 Questions? He attracted slightly more attention with 448 thousand viewers (10 percent). “In the commercial target group 20 to 54 years old, Gordon did score better than Rob Kemps: 8.5 percent market share versus only 5.5 percent for Rob.”
Rob thus scores the lowest market share of the entire day in that target group for SBS 6. “For comparison: the men of VI score around 15 to 17 percent.”
The Smartest at 1
De Slimste Mens remains the most watched program on prime time, this time with 2.2 million viewers (38 percent) on NPO 1. Immediately after, Kassa Test Case managed to hold on to 741 thousand (16 percent), very disappointing.
RTL 4 takes silver with 1 million viewers (19 percent) for Married At First Sight and RTL 5 takes bronze with 529 thousand viewers (12 percent) for 112 Today. Prior to the latter programme, Zeeman Confronteert managed to attract 412 thousand viewers (7 percent).
The viewing figures of Tuesday, January 3, 2023 (SKO):
Market shares (18-24h, 6+)
|01. The Smartest Man (NPO1) 2,240,000||01. NPO1 / 28.0%|
|02. Journal 20:00 (NPO1) 2,207,000||02. RTL4 / 20.6%|
|03. News 18:00 (NPO1) 1,500,000||03. SBS6 / 8.3%|
|04. Half past seven news (RTL4) 1,374,000||04. NPO2 / 6.9%|
|05. A house full (NPO1) 1,370,000||05. RTL5 / 5.4%|
|06. EenVandaag (NPO1) 1,266,000||06. RTL7 / 4.2%|
|07. RTL Boulevard (RTL4) 1,105,000||07. NPO3 / 4.1%|
|08. Married at first sight (RTL4) 1,017,000||08. Vero / 3.7%|
|09. Edition NL (RTL4) 860,000||09. RTL8 / 3.2%|
|10. Jinek (RTL4) 831,000||10.NET5 / 2.4%|
|11. Good Times Bad Times (RTL4) 813,000||11. BBC / 1.3%|
|12. Checkout test case (NPO1) 741,000||12. Discov / 1.3%|
|13. Op1 (NPO1) 693,000||13. SBS9 / 1.0%|
|14. Six Hours of News (RTL4) 680,000||14. RTLZ / 0.8%|
|15. Inside Out (NPO2) 670,000||15. Comedy / 0.7%|
Market shares per channel group (18-24h, 6+)
More viewing figures at:
|01. Public Broadcasting 39.0%|
|02. RTL Netherlands 34.5%|
|03. Talpa TV 15.4%|
Programs that did not make the top 15 include Tijd voor MAX (669 thousand), Lang Leve De Liefde (480 thousand), Hart van Nederland (476 thousand), Nieuwsuur (456 thousand), Shownieuws (337 thousand) and HLF8 (316 thousand).