This week, lager lovers can benefit from a significant discount: when you buy two crates of Stella Artois with 24 bottles of 33 centilitres, you pay 14.32 euros per crate, which is considerably less than what you pay for a standard container of 25 centilitre bottles. More beer for less money: what marketing trick is behind that? And why did Colruyt even (briefly) drop the price to 10.02 euros per container?
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