The Zoom videoconferencing platform has unveiled several new features that will strengthen its software. Many relate to small improvements, such as audio quality for the APAC region, others remain more remarkable. These include an improved whiteboard, gesture recognition, and a smart solution for sales teams.
What’s new on Zoom?
Zoom Whiteboard
This tool was presented in September at the company’s annual conference. Whiteboard (whiteboard) allows users to collaborate on the same space to add notes, drawings, as they could do in a normal meeting. Until then, it was only an add-on to the application. Now it is a product in its own right.
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Zoom announces that it has completely revised its experience to make it compatible with all devices. Tablet, touch screen, web browser, no matter the point of contact, Whiteboard will work the same for everyone.
Gesture recognition
This novelty allows users to interact with their Zoom application with a simple wave of the hand. So if they give a thumbs-up sign, or if he raises his hand to speak, the camera will be able to identify him. Then, the software will activate the functionality related to the gesture in question.
It sounds as simple as it is sketchy, nevertheless, the company might expand gesture recognition in the future. It will involve training its algorithms, as it already does with Zoom IQ.
Zoom IQ for sales reps
Once activated, this option allows its users to analyze their exchanges with their customers. Zoom IQ will be able to reveal data such as speech speed, time spent on a presentation, the most engaging questions, etc.
IQ for Sales option interface. Picture: Zoom
Develop your platform, but also diversify
The pandemic has been an undeniable engine of growth, allowing it to reach a billion dollars in turnover. Maintaining a hybrid work organization in many sectors allows it to contain any slowdown. Nevertheless, it needs to expand its offer if it wants to continue to prosper.
A first breakaway was events, another was the sale of videoconferencing equipment… If Zoom’s common thread remains the development of its service, the company is also tending to lean towards external growth.