According to the latest annual study by Statista, there are now no less than three billion smartphone users worldwide. Indeed, mobile plays an increasingly important role in our digital consumption habits, to such an extent that mobile internet traffic has exceeded desktop traffic in 2021.
It is full of opportunities for companies, provided they master the codes. On February 17, 2022 at 11 a.m., inside|app, a technology agency specializing in mobile applications, and Kaliop, a specialist in digital transformation and innovation, are organizing a webinar to help you better understand the world of mobile.
Better understand the world of mobile
To develop a good mobile-first strategy, it is essential to take a closer look at mobile codes. It has its own specificities, particularly in terms of uses or user experience. The latter must be fluid, engaging and unique, but must also respect the societal requirements which are constantly evolving: transparency with regard to respect for private life, ecological commitment, use of limited data… By attending this webinar, you will discover in detail the expectations of smartphone users that will need to be taken into account in your mobile project.
IAB Europe fined for GDPR violation
The guidelines imposed by the stores, such as the Apple App Store or the Google Play Store, are fundamental points of passage in the development of a mobile project. It is therefore also necessary to take an interest in the constraints they impose. Indeed, to meet changing user expectations, application stores are rapidly changing and developing new rules, particularly concerning user privacy, which are sometimes restrictive for brands.
To cope with these rapid and constant changes, it is essential to anticipate developments. During this webinarGilles Grousset, Co-founder and CTO of inside|app, and Nicolas Sibut, Project Director at Kaliop, will give you the keys to achieve this.
Challenge your technological choices
In a mobile project, the technological dimension has a special place. The choice of development technology has a fundamental impact, in terms of cost, speed or even maintenance. But the emergence of technological innovations, such as AI or biometric sensors, are reshuffling the cards. And because the mobile is constantly evolving, it is essential to take into account these new technologies which will revolutionize the daily lives of users. During this webinar, the two experts will explain how to steer the product in the direction of market leaders, from a technological point of view. They will also discuss the impact of Web3, the next major change in the web, and the metaverse, a fictional virtual world, on the mobile world. The new opportunities that these two elements will offer, such as smart contracts for cryptocurrencies and NFTs, will be discussed.
Optimizing costs in a mobile project
This webinar will also address another important point: the budget of a mobile project. Gilles Grousset and Nicolas Sibut will reveal best practices for optimizing costs, particularly concerning the optimization of new or existing functionalities, and the management of technical debts related to the user experience.
To find out about all the upcoming changes in the mobile world, don’t forget to register for this webinar.