What impact do Black Friday deals have on your brain? And that’s how you resist it, according to science

Every year at the end of November, Black Friday bombards you with discounts that seem too good to pass up. But you have to be quick if you want to take advantage of these temporary offers. That feeling is carefully designed to take advantage of how your brain makes decisions. HLN science journalist Martijn Peters explains the science behind this phenomenon and gives tips on not spending more than you intended.

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