After her abdication as juice queen, Yvonne Coldeweijer focused full-time on her own clothing webshop, but what happened to that? “If there is something I miss…” says the brand new Talpa star.
You would think that John de Mol would think after Yvonne Coldeweijer’s abdication: good riddance. Nothing could be further from the truth. It is thanks — or blame — to the media billionaire that we will soon see her slurping from her poisonous juice cup again. And no longer on Instagram, but on national television, every day on Net5.
A lot of work
Yvonne indicates that this program is exactly the reason why she closed her webshop. “If there’s something I’m missing…” she says to her Instagram. “But running a webshop is really a lot of work. Much more than you think. And I really need that time now to develop my program.”
An incredible amount of time goes into the preparations, she explains. “I can really think of and develop everything myself… from the format to the decor, to the faces, to the graphics, the music, the content… REALLY EVERYTHING.”
Great opportunity
You only get an opportunity like that once, says Yvonne. “This is such a great opportunity for me! I’m really grabbing it with both hands, as you can imagine. If everything goes well, I’ll be doing five shows a week, so I’ll have to see if I can also run a shop and of course also have my family.”
She concludes: “I would really like to, because it is my passion! We will see how it goes.”