The Argentine luxury and fashion market prepares to receive important international brands in 2025, with confirmed openings and ongoing plans that promise to boost the sector. Covered in the opening of imports, the stability of the currency and the promise of the elimination of the exchange rate, there are many companies that begin to look with other eyes in the country.
The recognized lingerie and beauty brand Victoria’s Secret It was the spearhead. He confirmed his arrival in Argentina with two places that will open their doors in the first months of this year. The stores will be located in Unicenter and Pacific Galleriesand it will be the official debut of the company in the country. Until now, their products were only available in the Duty Free Shops in Ezeiza and Aeroparque. The opening of these premises will allow the Argentine public to directly access their prestigious collections.
Dolce & Gabbana It also has concrete plans to get to Argentina. The brand plans to open an exclusive store in the second semester: the spring of 2025with location options in the Avenida Alvear or in Patio Bullrich, Two of the main places of luxury in Buenos Aires. This opening is part of a global strategy that includes the inauguration of 15 stores in different countries. In addition, the brand evaluates incorporating new categories of products, such as jewelry and cosmetics.
Another of the companies that advances in its strategy to settle in the country is Gucci. The Italian brand registered its name In the National Institute of Intellectual Property (INPI), a key procedure that will allow you to operate in the country. This movement, initiated in 2022, is part of a plan that could include the opening of a place in Buenos Aires, Although no details have been confirmed about its location.
In 2024, Italian brands such as Liu Jo, specialized in clothing and accessories, and Furla, known for their design portfolios, premises inaugurated in Pacific Galleries. To them is added Édition Privéea project of the Beauty Group group that opened its first store in the exclusive Alvear Avenue, offering author fragrances. Despite having been a bad year in consumption, the wave of luxury brands began to be seen in the country.
Now, with these possible new additions, the Argentine luxury and fashion market begins to consolidate as an attractive destination for international brands, offering local consumers access to high -end products.
