The premium label Weber + Weber opens a pop-up store at Jelmoli in Zurich. The temporary retail space will be used by the end of the year, Weber + Weber announced on Thursday.
“We are proud to show our full potential with the Weber+Weber pop-up in Zurich with such a renowned name,” says Christian Weber, the designer of the Austrian brand, about the collaboration with Jelmoli. Furthermore, the two connect the desire to “positively influence” the future and “promote conscious consumption”.
Weber + Weber was founded in 2015 by Christian and Manuel Weber as a response to the fast fashion movement. Since then, the brand has followed a slow fashion approach, in which Austrian origin meets Italian craftsmanship. The Weber + Weber collections are produced in small Italian factories and focus on high-quality, long-lasting fashion.
Weber + Weber will be a pop-up store at Jelmoli until the end of the year, before the brand resumes its previous place in the Swiss retailer’s men’s range.