Cinema merchandise rethought: Popcorn buckets from “Dune” to “The Devil Wears Prada” are going viral – and fetching top prices on eBay. The big trend in check.
The classic cardboard popcorn bucket was a disposable product for decades – functional, inconspicuous, replaceable. Within just a few years, this picture has changed radically. In 2026, popcorn containers will be collectibles, viral internet phenomena and an increasingly important part of film marketing. What initially seemed like a strange marketing stunt has developed into a real competition between studios. Actor Ryan Reynolds spoke…
ttn-29
