At the technology and innovation trade fair VivaTech 2026 in Paris, companies will show concrete applications of generative artificial intelligence in fashion and cosmetics – from product design to customer experience.
At the opening of the trade fair, Bernard Arnault, CEO of the French luxury group LVMH, described AI as an execution tool; Jeff Bezos, founder of the US online retailer Amazon, sees it as a means of shortening the path from idea to implementation.
This vision was reflected in several demonstrations presented at the fair.
Rebuilder AI x Asics: AI in product design
The Korean AI start-up Rebuilder AI, founded in 2021, has been working with the Japanese sporting goods manufacturer Asics since 2024. Based on 3D scans of running movements, wear data and the Asics archives, the AI generates design suggestions for shoes – as 3D files, immediately ready for production. What used to take a week and a half can now be done in a few hours, according to Lewis Suaton, designer at Rebuilder AI.
“Generative AI is not a replacement for designers, but a tool,” says Suaton. “You still need basic knowledge to continue the design work.”
Another use case: The family of the late Korean fashion designer André Kim uses AI to generate new designs in the style of the house and continue his creative legacy.
LVMH Dreamgallery: AI assistants at Sephora, Dior and Céline
Sephora, the beauty retail chain owned by the LVMH Group, has developed an integration with the ChatGPT and Gemini language models, available in the US and Canada. Users receive product recommendations, can send photos and complete purchases directly in the conversation assistant – without leaving the app.
French luxury fashion house Dior is developing an AI agent to prepare boutique visits: customers select products, enter their travel dates, and the agent suggests an appointment and informs the on-site team. Consultants at the French luxury label Céline use the LVMH-based AI assistant “Maya” internally – for product identification, photo analysis and customer inquiries.
Perfect Corp: Virtual Try-On
Founded in Taiwan in 2015, technology company Perfect Corp, which develops AI and AR solutions for fashion and cosmetics brands, says it works with more than 800 brands worldwide. Consumers scan or photograph their silhouette and see how clothing looks on their own body. Hidden body parts are reconstructed using AI.
Stytrix: Product development in days instead of months
The Taiwanese software company Stytrix is digitizing the exchange between designers, brands and manufacturers – and, according to its own information, is shortening certain design phases from several months to a few days.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]
