The clothing chain Pull&Bear is expanding its app with a virtual try-on function.
The new feature is intended to appeal primarily to young customers, the company announced on Tuesday. It allows customers to try on sneaker models virtually and to simulate wearing the shoes using augmented reality technology.
There are currently 30 men’s models to choose from for virtual fittings. The company writes that women’s sneakers will also be added to the feature shortly.
Pull&Bear belongs to the Spanish fashion group Inditex, there are more than 940 Pull&Bear stores and 140 online shops worldwide that deliver to different markets.