Sports goods retailer enters into partnership with the Italian Football Association

Adidas has announced a long-term partnership with the Italian Football Association FIGC.

From January 2023, all Italian national football teams will wear products from the sports goods manufacturer from Herzogenaurach, Adidas announced on Wednesday. These include the men’s, women’s and youth teams, as well as the futsal, beach soccer and e-sports teams.

“We are incredibly proud to announce this long-term partnership with the Italian FA,” said Adidas CEO Kasper Rorsted. “We are delighted that one of football’s most successful nations…is part of our portfolio of international associations and we are excited to see what we can achieve together.”

In addition to the Italian Football Association, Adidas also works with the associations in Germany, Spain, Argentina and Belgium.

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