Instagram keeps on changing. The company wants to compete with TikTok and YouTube on the video format to become the number 1 entertainment network. Adam Mosseri, the CEO of the social network, set out his ambitions for 2022 in video, of course.
Instagram on the TikTok and YouTube flower beds
In a brief year-end post, Adam Mosseri offered a glimpse of what awaits the platform for 2022, “ We’re going to have to rethink what Instagram is because the world is changing fast and we’re going to have to change with it “, did he declare.
Candie Frazier, moderator at TikTok, denounces untenable working conditions
This announcement, far from being the first of its kind this year, is part of the social network’s strategy to compete with other platforms, TikTok for short videos and YouTube for longer formats. Instagram’s goal is to establish itself as the number 1 entertainment network.
The company hopes to double the number of videos passing through its platform as early as next year. Instagram said on this last July, “ We are no longer a photo sharing app, or a square photo sharing app. […] The # 1 reason people say they use Instagram is to be entertained “.
2022 Priorities ?
This next year is going to be pivotal for Instagram. In addition to our industry-leading safety and wellbeing efforts, we’re focused on these four key priorities.
Hope you’re all able to get some rest over the holidays. See you in the New Year! ✌? pic.twitter.com/iY8uQ1EnMZ
– Adam Mosseri (@mosseri) December 28, 2021
Instagram had killed the IGTV brand two months ago in order to bring long videos back into the main stream. The network wishes to consolidate all its video products around Reels and continue to develop this product. Users must go through Reels to watch a full video. To do this, the company has indicated that it wants to introduce more monetization tools to push creators to always offer more original content.
The platform will continue to test more and more recommendations in user news feeds, experiment with more full-screen and immersive video formats, invest heavily in e-commerce and look towards “mobile first” video.
The continuations of the Facebook Files
Other announcements have been made around the future of Instagram. Messaging will experience non-detailed improvements. Transparency and control of malicious content, two major controversial topics for social networks, will also be a major point of attention for the platform. Instagram will double its efforts on content control with stronger parental controls.
We learned, for example, last month that a new feature will allow a moderator to be appointed when broadcasting a live. Users will have control over more settings to improve their experience. It will thus be possible to better filter sensitive content, hide the number of likes and hidden words in direct messages.
Instagram wants to silence the criticism that is raining down on it. Reports based on documents shared by whistleblower Frances Haugen showed the Meta group were aware of Instagram’s damaging impact on adolescent mental health, but had done nothing to improve it. situation.
With its announcements, Meta shows that it is taking action. Earlier this month, Mosseri told the Senate that Instagram will offer ” meaningful access to data so that third-party researchers can design their own studies and draw their own conclusions about the effects of youth well-being “. A commitment to transparency to follow.