Victim of own success? Why Biscoff-Speculoos is in danger of becoming too popular worldwide

And suddenly the biscoff cookie seems too popular on this planet. Despite excellent annual results, Lotus Bakeries’s share today received a big blow to the stock market, the biggest loss in five years. The cookie baker from Lembeke announced that his production capacity may not be able to follow the global demand for the speculoos. What exactly is going on?

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