BestSecret names Elisa Radaelli to the role of Vice President Men’s Fashion Apparel.
Radaelli, who has previously worked for luxury outlets with The Outnet and Yoox, will drive the Aschheim- and Milan-based design outlet platform’s “elevation strategy,” BestSecret announced on Thursday. The luxury expert has been part of the company since May.
A central aim of the company is to concentrate on expanding the share of premium and luxury brands in the future and to become the “silent target for luxury”, according to Aschheim. Radaelli was brought on board to drive the high-end direction of the platform. In the future, she will be responsible for the procurement department for men’s fashion and the strategic direction of the team that reports to her.
“We are very pleased to welcome Elisa to our team,” says Chief Supply Officer Jason Visse-Demortier. “Her extensive knowledge and expertise in the international luxury fashion industry enriches our offer and drives our development.”
The off-price luxury expert comes from the Yoox-Net-A-Porter Group, where she held various purchasing positions. Most recently, she held the title of Buying Director Designer Brands.