The market expected Viaplay to be miserable figures.
The Viaplay Group improved its result in the last quarter of the year. The company’s main owners are Canal Plus, a French and a Czech PPF. Pasi Liesimaa
The Viaplay Group improved its profit in the last quarter of the year, but the result was still loss -making.
The result was SEK 230 million, or about EUR 20.6 million in the last quarter of 2024.
Organic growth in Viaplay’s streaming orders was 5 %. The number of subscribers, in turn, fell by 1.8 per cent, or 86,000.
The company does not tell you how the number of subscribers is divided by country.
– Good revenue growth, and the adjusted operating profit rose a little positive. The cash flow of the last quarter was already positive as a whole, although non-nuclear businesses were still burning cash funds, OP analyst Kimmo Stenvall says.
In sports a risk
Viaplay owns the NHL TV rights in Finland. The company is expecting positive for the cash flow of 2025, meaning that money comes more from the core business than flowing out. AOP / USA Today Sports
In recent years, the Viaplay Group has made drastic losses.
The company derived from Stockholm shows Finns a lot of premium sports such as the World Skiing World Cup, Premier League, NHL and Formula One.
The products are excellent, but their price tag is in the clouds.
Viaplay recently continued the FIS winter species for 2026-2030.
The consumer may wonder how a company can invest in expensive sports rights in Finland and the Nordic countries?
– Following last year’s capital implementation, cash funds are approximately EUR 100 million. The company has unused credit straps, so liquidity can be found if the cash flow of operations is kept positive. There is no strong cash flow, but it has to keep a tongue in the middle of the mouth every quarter, Stenvall continues.
– Sports rights really can’t afford huts. Yes, the company must have a strong view of the sensible of every sports right to be acquired Pay Back.
– Apparently, the situation in skiing has been that the court has been worthwhile. In Sweden, the Football Champions League will move to them from Telia. Next winter will show you how sensible the investment has been. Telia paid a billion crowns for the season, and it was far too much. There is no information on what Viplay paid, Stenvall ponders.
Two owners
The F1 series can be followed in Finland via Viaplay. Aop
– Viaplay’s share rose 25 % today and is SEK 0.74. From below, the percentage changes are big. So the market was waiting for worse figures than we were now, Stenvall concludes.
At the end of the year, the company had a net debt of SEK 829 million, or EUR 74 million.
French Canal Plus and Czech PPF are the company’s main owners.