Frozen vegetables and fruit are slowly losing their bad image, experts rightly say: ‘Healthier, easier and cheaper’

Frozen vegetables and fruit have been suffering from an image problem for years. Less fresh, less tasty and less healthy, that is often the prejudice. Yet the products seem to be slowly but surely losing their bad image. Is that correct? And why do consumers continue to opt for ‘fresh’ en masse despite the higher prices?

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