US polo assn. opens its first store in Germany and is planning further locations for the coming years.
The United States Polo Association (USPA) brand opens the doors of its first store in the Alexa Berlin shopping center, confirmed Us Polo Assn. opposite fashionunited. Previously, the specialist magazine Textilwirtschaft reported about it. According to Michael Prince, CEO of US Polo Assn.
“Germany has been one of our top ten markets worldwide for a long time, so this is a natural step in our growth plan,” says Prince in a written interview.
So far, the brand in Germany was only through trading partners: inside like Zalando and Aboutyou. Now it is time to presence US Polo Assn. Beyond the wholesale and the consumer: to give the opportunity to experience the brand’s lifestyle in a curated environment completely, the brand manager continues.
“Germany is a fashion-conscious country with a consumer: inside that appreciate both timeless style and a good price-performance ratio-two things that US Polo Assn. “Our brand already has a strong mainstay in local fashion retailing, and now we deepen this relationship by bringing our characteristic red-white-blue store design directly to the shopping streets. It is an exciting time for us on the German market.”
The opening of the first German store is planned for July 15th.
US polo assn. expanded
The brand of the US Association of Polo Clubs and Polo players is represented in more than 190 countries worldwide. It runs over 1,100 of its own shops and also has a large wholesale network. The brand recently announced that the branch network is to be expanded to 1,500 locations. In addition, the expansion to new strategic markets is planned, including Argentina, Australia, Brazil, Poland and Thailand.
In 2024, the brand achieved a record turnover of around $ 2.5 billion (2.1 billion euros) and won market shares in Western Europe, the Middle East and Latin America. It has also grown in North America. After this successful year, the company is aiming to “short-term” to expand sales to $ 3 billion.