Samina Virk, the US CEO of Vestiaire Collective, was in the role of the Chief Marketing Officer of the luxury resale platform appointed Virk takes on a double role and expands its current position at the top of the company’s US business.
With this new title, Virk will now lead the global departments for brand and creation, social media, PR and influencer marketing. At the same time, she will continue to answer the business, merchandising and consignment strategies of the US branch.
In an explanation, Fanny Moizant, President and co-founder of Vestiaire Collective, said the appointment of Virk reflects the company’s claim to “further accelerate brand awareness and growth, especially on the US market”.
Moizant added: “This is proof of their deep understanding of the business, their marketing skills and their ability to achieve significant results.”
Virk, who worked at Vestiaire Collective in leaders and management positions at companies such as Target, Ebay and Threads Styling, was attributed to the management of the market in the USA in 2015. In doing so, she laid the foundation for a region that should prove to be central “. The United States now accounts for 20 percent of Vestiaire Collective’s business.
Virk commented on her appointment with the words: “I feel honored to take on this extended role for Vestiaire Collective. As CMO, I am looking forward to shaping our global voice and creative strategy, strengthening brand relevance and deepening community engagement worldwide. Transform. “
This article was used with digital tools translated.
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