The Munich shoe and accessories Unützer presents itself in Vienna for a few days. On Wednesday, the company announced that it will open its first pop-up store in the Austrian capital from October 17th to 25th.
Unzeitger chose the premises of the Frank Gallery in the centrally located Himmelportgasse 12. There, the brand will soon be offering its current collection for the autumn/winter 2025 season and classics from the Essentials line.
Fritz Unützer, the CEO and creative director of the brand, explained the background of the project: “We have always had a loyal customer base in Austria and a deep love for Vienna, especially his culture and history. In addition, the roots of our family are at a mountain in Austria called ‘users’,” he said in a statement. “We believed that the first pop-up should be in a place where we are both established and see great potential.”