With UNIQUE COTTON, SCHIESSER is expanding the successful INNOVATION collection with a cotton-based laundry solution that noticeably adapts to different life situations and body shapes. UNIQUE MICRO is followed for the first time by a version made of soft cotton, which combines the natural feel of cotton with a groundbreaking function. The new bras with sliding cups offer women maximum freedom of movement and constant comfort in everyday life.
The sliding cups are at the center of the product innovation. They are an exclusive SCHIESSER development and are only available in this form from SCHIESSER. You can move flexibly within the bra construction. This means the bra adapts to the body and not the other way around. Slight weight fluctuations, hormonal changes due to the female cycle, natural asymmetry of the breasts or long days with a lot of exercise are compensated for without having to compromise on wearing comfort.
The UNIQUE COTTON bras are made from 720° StretchTM. This material stretches in all directions and ensures that the bra fits gently without digging in or creating pressure points. Together with the sliding cups, this creates a secure-fit system that combines stability and flexibility. The result is a bra that provides reliable support and at the same time gives comfortably when the body needs it.
“With UNIQUE COTTON, we are solving one of the biggest challenges in the lingerie segment. Many women are familiar with the problem that their bra size is not the same every day. Our sliding cups react to these changes and provide a constant feeling of well-being,” explains Annina Kendell, Vice President Product & Design at SCHIESSER. “In combination with the high cotton content and the 720° StretchTM, the result is a bra that feels almost like a second skin in everyday life.”
The INNOVATION collection at SCHIESSER brings together underwear designs that offer wearers measurable benefits in everyday life. The UNIQUE COTTON bras focus on the combination of flexibility, comfort and a clear, modern look. Subtle colors, soft straps and a carefully crafted inner construction make the models reliable companions for every day.
The INNOVATION collection also includes COTTON FLEX shorts and briefs for men. They provide support with maximum freedom of movement and pleasant temperature exchange during everyday stress as well as during intensive use. This creates a holistic underwear concept for people who value function, comfort and a natural feel.
With UNIQUE COTTON, SCHIESSER underlines its role as a brand that continually rethinks comfort and develops underwear that adapts to people’s lives.
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