What was previously broadcast on tourist guides and television programs, today circulates in the first person. With their own look and local roots, influencers from different provinces decided to take the camera, sign it to their daily landscapes and narrate their own roots: lyou rivers, mountains, rural roads and also the customs that mark the identity of each place.
Much to discover
Rivers of crystalline water and endless mountains: Córdoba has charm. His mixture of landscapes, culture and warmth fell in love with Agustina López, journalist and creator of @passage. “I started showing what I knew of a lifetime: my weekend getaways, the summers in the river, the mountains with my family,” he recalls. And what began as an intimate exercise became a community of more than one million travelers.
Was discovering that Córdoba also keeps unexpected postcards. “I met the infinite salinas of San José, the volcanoes of Pocho, the flamenco in Ansenuza or the reserve of monkeys Cayá at the summit. And that is added hidden waterfalls and secret lakes that neither the Cordoba knows.” He also assumes the responsibility of showing his province with commitment: “I know that my voice can influence a traveler’s decision. It is not just about recommending a nice place, but about transmitting a message that impacts the local community, in the economy of the area and in the experience of who travels.”
For its part, Entre Ríos stands out from memory and identity. That was the compass that guided Nahuel and Nazareno Vargas Gonzálezbrothers behind @viainfinito.ok, who decided to travel through the town of their hometown with the goal of rediscovering and sharing it. In 2012, mochyling for Bolivia, they had the revelation: if they were dazzled by a foreign hill, what would someone from another place to know Entre Ríos? That question became the mission of showing the entrerriana wealth from the inside.
The camera and sound were natural allies: Nahuel studied photography, Nazarene, music, and that combination enhanced an audiovisual project that has already toured dozens of locations. “Today we do everything: devise, film, edit, fly the drone. And we always seek to speak with the neighbors themselves.” In their walk they rescued minimal and surprising stories, from the office of a preserved station chief intact 30 years later in Ubajay to the largest butterflies collection in Liebig. “What we found was a different way of discovering Entre Ríos: through the love of those who care for their assets and their roots,” summary.
Between jungle and mountain range
In Misiones Nature is the protagonist and crosses each story. For Octavio Rodz (@Stand3r), its province is “a world jewel”, where what in other countries would be a unique attraction, here multiplies: waterfalls, streams, jungle and red earth. Beyond the cataracts, his gaze rescues the hidden jumps, the Jesuit-Guaraní legacy and the cultural fusion of immigrants, Brazil and Paraguay. “Missions must be from the provinces where you eat best: from the immigrant party to flavors shared with neighboring countries,” he says.
Respect for nature is another axis of its contents. “Here the appearance of a yaguareté is celebrated and the loss of a species is labeled. We are pioneers in laws that protect biodiversity and that gives me pride,” he says. His most faithful followers are the missionaries themselves, who rediscovered their place with each video. And among the unexpected corners, Octavio highlights Bairuzú, a swirl in Paraná surrounded by Guarani myths, a symbol of a province where nature and legend are intertwined.
From that infinite green of the coast, the route moves to the west: The Mendoza mountain range appears as a southern prelude. Over there, Sharon Melissa Delgado He found his starting point to create @melirecomiendamendoza, an account that was born almost by chance and today summons thousands of travelers. “What is proud to be able to convey how special this province is, not only the tourist but also the essence of its landscapes and its people,” he explains. His gaze seeks to show that Mendoza is much more than wine and mountains: it is warmth, diversity of activities and the magic of the small details.
The answers soon arrived. “I receive many messages from people who organized their trip thanks to my recommendations. I even started working with a tourism agency to build custom stays,” he says. And although he already toured much of the province, it is still surprised: “Each exit shows me something new. Mendoza never runs out.”
The immensity of the south
AND If there are landscapes that summon and look in networks, they are undoubtedly the Patagonians. South Argentino is a scenario that fascinates both travelers and those who choose to settle there. That was the decision of Mauro Cacciatore and María Marchetticreators of @Vivamoslapatagonia, who in 2022 moved to San Martín de los Andes and began to share their day to day in networks.
At first it was just a way of showing family and friends what his new life was like, but soon became a community. “We not only show landscapes: we seek to raise awareness about the care of nature and support local ventures,” they explain. The challenge of portraying such a vast region is felt in distances, connectivity and time demanded by each trip. Even so, there are space to explore unexpected corners. “The most incredible thing we discovered so far was Caviahue and Copahue: a minimum town with hot springs, snow, waterfalls and a volcano. We could not believe it. Our recommendation is that they give a trip there, because they will not regret it.”
From that Patagonian immensity, The map stretches even further south and arrives in Ushuaia, where Aylén Mauricio (@aylen.mouricio) He found a way to transform the everyday into a story. “I realized that what was normal for me -leaving the mountain with friends, lighting the car in the middle of the snow -, for others it was magical. Thus my community was born, which I call my ‘snow copies,” he says.
The account served many travelers to organize their stay, but also to tear down myths. For example, that Trekking in Ushuaia is easy or simple: “Each exit is to enter the Andes mountain range. I speak a lot of security and I like to add guides.” In that direct tone summarizes the essence of his proposal: “I like to show reality as: from how a snowy path is cleaned to what happens in the Antarctic bases or in the Falklands.”
His gaze goes beyond tourist clichés. “I always say that Tierra del Fuego is not just the triangulite at the end of the map: it is the largest province in the country because it includes Antarctica and the South Atlantic Islands. It is bioceanic, the least populated and the entrance door to the white continent. It is also Malvinas, an issue that I like to make visible and discuss,” he explains. In fact, it organizes group trips to the islands (the next ones will be in December and January).
From missions to Tierra del Fuego, these creators share a certainty: that the everyday can be transformed into a collective and proud story, capable of inspiring travel.
Image gallery
