Topshop returns to British high streets with John Lewis

Topshop continues its rollout with a return to UK high streets. The fashion retailer has entered into a partnership with John Lewis and will be present in 32 locations of the British department store chain.

While Topshop has launched in all 32 stores, its menswear counterpart Topman is now available in seven John Lewis locations. Both brands are also available via the John Lewis e-commerce website and shopping app.

To celebrate the launch, John Lewis is planning a series of promotions. These include a Topshop kiosk at the Oxford Street site and a takeover of Piccadilly Circus during London Fashion Week. Further events at the Manchester and Liverpool branches are planned for later this month.

The addition of Topshop coincides with the introduction of 14 other fashion brands to the John Lewis range. New additions to the floor include Samsoe Samsoe, Mother, St Agni, Aje, Ida Sjostedt and Faithful for womenswear. For men’s fashion, Belstaff, Percival, Parlez, OAS, Patagonia and Stetson are added. The retailer will also expand its J. Lewis menswear brand into womenswear.

The effort is part of a wider, multi-year investment of £800 million (around €945 million) currently underway at John Lewis. This investment also includes the ongoing redevelopment of the Oxford Street branch. The company confirmed that the women’s fashion floor is now complete. It features a new, upscale area for premium brands. The men’s fashion department will be completed in the coming months.

In a statement, Peter Ruis, chief executive of John Lewis, said: “This moment marks a significant acceleration of our fashion ambitions at John Lewis. The fact that we are the exclusive home for an iconic brand like Topshop, while also stocking other exciting new brands, underlines our commitment to being the definitive authority on style on the British high street.”