The 40 Music Awards are popular awards above all else. The evaluations of critics and specialists do not matter, nor international renown, nor quality or prestige. Here what prevails is the fan base, the consumption of new audiences and the crush of radio formula.
What could not be ignored was The phenomenon Rosalia. The Catalan protagonist in her own right and they even invented an award for her, that of Best Global Artist, which was presented by the filmmaker Pedro Almodóvar, who had her for his film ‘Pain and glory’. In addition, she had the honor of opening the ceremony that took place at the Wizink Center in Madrid to the rhythm of ‘La Fama’, her collaboration with The Weeknd. The artist took the stage in the dark only illuminated by the lights of the mobiles of her dance team (masculine) betting again on a most theatrical staging. He also won the award for best album, that ‘Motomami’ that is already part of popular culture.
Another woman of impact, Chanel, got the award by popular vote for the best song for his eurovision hit ‘Slo-Mo’, which put the batteries at the beginning of the show preceded by his new instant hit ‘Toke’, whiche presented for the first time live with another of his impossible choreographiesthis time with somersaults and corkscrews worthy of an acrobat.
The mommy and the tough Toke sings for the first time live in #LOS40MusicAwards ! What madness! We are living. @ChanelTerrero
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Almodovar He did not go to the gala just to present the award to Rosalía, before he himself collected the Golden Music Award for his cultural and artistic legacy. After all, through his films, he has reviewed, from his good personal taste, a good part of the legacy of Latin music. “I have tried to give my characters freedom and that the diversity of the human race be represented & rdquor ;. Of course, the same award was also collected by Juanes, Manuel Carrasco and Leiva. That is diversity.
But the important thing (so that no one gets angry) is that there were prizes for everyone (or for almost everyone). At least, that seemed the leitmotif of the gala, that of the equitable distribution so that everyone went home happy.
In the Global Latin category, Argentina Mary Becerra she was considered the best live artist; Sebastián Yatra triumphed with his album ‘Dharma’; the best song went to ‘La Bachata’, by the Colombian Manuel Turizo, the best urban artist, Bizarrap, Tiago PAZKrevelation and the best collaboration, ‘París’, by Morat and Duki.
Shakira’s greeting
Shakira was not present to collect her award for best video clip (‘I congratulate you’, together with Rauw Alejandro) and she thanked him with a half-heartedly recorded greeting.
In the international section it swept David Guetta who took the stage three times to collect the award for best dance producer, best collaboration (for ‘Crazy What Love Can Do, with Becky Hill & Ella Henderson) and best song (‘Don’t Worry’, with Black Eyed Peas and Shakira). another winner, Ava Max, with two awards, best artist and music video for ‘Maybe You Are The Problem’. The best album went to Harry Styles and his ‘Harry’s House’. Y Dua Lipabetter direct.
Dani Fernandez and Ana Mena
In a night dominated by urban rhythms, it was surprising that the best artist went to Daniel Fernandez (which has also received Ondas) and that Ana Mena won the award for best song (Spanish, although the song is actually Italian, a version by Colapesce and Dimartino) with ‘Música light’, and perhaps for that reason the artist herself claimed the essence of pop that beats in our hearts. Better direct?, for lola indigo, who was very humble when collecting the award, perhaps because he was aware that he had imposed himself on Rosalía and her impressive show. Of course, there was another award to make up for it, the best tour, which this time did go to Rosalía for her Motomami World Tour.
Another essential of Generation Z, Aitana, won for ‘Formentera’ the best collaboration and Leo Rizzi He was considered the Spanish revelation artist, just as Maikel de la Calle did in the urban category.
It is clear that to @Anitta he doesn’t care who when it comes to twerking ? This moment with Isabel Díaz Ayuso we did not expect it ?
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— LOS40 (@Los40) November 4, 2022
moments? Many, but takes the cake Anitta’s perreo to Eugenia Martínez de Irujo (while Belén Esteban recorded it) and… to Isabel Diaz Ayuso, without a doubt, one of the most viral images. In addition, the artist won the award for best Latin artist.