Travis Kelce is one of the biggest stars in sports, both on and off the field. He enters the world of ‘Classic American Cool’ by Tommy Hilfiger. This takes place as part of a series of campaigns, collaborations and events that span the areas of FAMES (Fashion, Art, Music, Entertainment and Sport).
The multi-season partnership will showcase co-designed menswear and accessories. These reinterpret ‘Prep Made Current’ through the vivid perspective of Travis Kelce.
The American brand Tommy Hilfiger, which is part of the US group PVH Corp. [NYSE: PVH] announces the appointment of Travis Kelce as global brand ambassador and creative partner. Kelce is a three-time Super Bowl champion and a defining voice of his generation. Inspired by its 40-year history of collaborating with groundbreaking pop culture figures, Tommy Hilfiger is partnering with one of the most recognizable names in the international spotlight.
Kelce is known for his bold personal style. He is invited to bring his confidence, individuality and charisma into the Tommy Hilfiger style world. This is done through a series of campaigns characterized by relentless optimism, endless curiosity and belief in big dreams. The partnership begins in fall 2026, when the sports icon enters the New York world of Tommy Hilfiger. This world is a setting of timeless glamor and effortless elegance, where surprising encounters are never far away. The story continues with the Spring 2027 campaign and a design collaboration that reinterprets Tommy’s elevated classics.
“Travis Kelce is one of the most magnetic figures in sports and culture today,” said Tommy Hilfiger. “He is at the forefront of a new generation of athletes who express themselves through style. He has a down-to-earth demeanor that people can instantly relate to. I’m excited to see him bring his fearless, fun-loving and bold take on ‘Prep Made Current’ to fans around the world.”
As one of today’s most visible personalities, Kelce naturally moves between stadium, screen and style. As a pioneer of the ‘tunnel walk’, his arrivals on match day are accompanied like moments on the red carpet. Every appearance becomes a presentation of his courageous, personal perspective. On primetime shows and in Hollywood, his humor and natural stage presence have made him a crossover, headline-grabbing figure whose influence extends beyond the field. He moves seamlessly from the locker room to the boardroom. He has a dynamic and growing business portfolio and a significant media career as a producer and presenter. This also includes the podcast ‘New Heights’, developed together with his brother Jason Kelce. At the same time, he continues to be one of the best at his day job throughout his legendary 14-year NFL career.
“I have long admired Tommy Hilfiger as an iconic American brand,” said Travis Kelce. “Ever since high school, when I asked my mom to buy me Sailing Gear jackets, I’ve been drawn to the brand’s confident style. Over the years, I’ve respected their ability to be classic and consistent while still evolving. Working with Tommy and putting my own modern twist on timeless pieces is a dream come true.”
Kelce joins a number of contemporary icons who have helped shape the vision of Tommy Hilfiger across various cultural worlds. Building on previous collaborations with names like Rafael Nadal, Gigi Hadid, Lewis Hamilton, Zendaya and Damson Idris, Kelce opens the next chapter in this legacy. The partnership reflects Tommy Hilfiger’s focus on collaborating and co-creating with the artists, innovators and tastemakers who shape today’s world.
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