Inspired by Andy Warhol’s famous New York studio, Tommy Hilfiger wants to launch an experience space called ‘Tommy Factory’ on the occasion of New York Fashion Week. This ‘creative playground’ is launching concurrently with the label’s runway show, fall campaign and a Metaverse event.
“Tommy Factory isn’t a physical place, it’s a state of mind,” Tommy Hilfiger said of the event. The label will return to New York Fashion Week on September 11, 2022, planning the largest ‘See Now, Buy Now’ platform in the industry. The runway will also be streamed on tommy.com and on Roblox.
Autumn campaign brings together celebrities
Shot by Craig McDean in the Bronx and styled by Katie Grand, the Fall 2022 campaign will also launch in early September. It marks the first time supermodel Kate Moss and Lila Moss have teamed up in a campaign. Also starring are Travis Barker, Anthony Ramos, Jon Batiste, Mr Brainwash, Lady Bunny and Steve Wiebe.