Darren McKoy, the former creative director of Dr. Martens, appointed Global Vice President for Product Design Creative Direction.
McKoy announced his new position on LinkedIn and said that the change means a “significant return to VF and the beginning of a new chapter with an iconic brand that I have admired for a long time for its roots and cultural heritage”. He said goodbye to Dr. Martens after being active for the British shoe brand for ten years.
In January 2015, McKoy came to Dr. Martens. In 2017, the company promoted him to the global director of product and merchandising and in November 2021 to the Global Creative Director. Before McKoy to Dr. Martens came, he held various positions as a product manager and category manager at companies such as VF Corp, Adidas, Asics and Onitsuka Tiger. He was also a product manager for Europe, the Middle East and Africa at The North Face, an outdoor brand that, like Timberland, is owned by VF Corp.
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